From Outbound Spam to Outbound Research (2026 Standard)
Cold email reply rates dropped from 8.5% in 2019 to 3-5% in 2026. Here is the new bar that separates professional B2B outbound from spam.
January 2026 12 min read
Cold email reply rates dropped from 8.5% in 2019 to 3-5% in 2026. Here is the new bar that separates professional B2B outbound from spam.