Trade Fair ROI for Manufacturers: Still Worth It (2026)
Trade fairs delivered $334B in economic impact in 2024, but ROI varies wildly by sector. A diagnostic guide for manufacturers weighing 2026 booth budgets.
April 2026 11 min read
Trade fairs delivered $334B in economic impact in 2024, but ROI varies wildly by sector. A diagnostic guide for manufacturers weighing 2026 booth budgets.
B2B exhibition attendance is 12.3% below 2019 and 61% of buyers prefer rep-free buying. The case that trade fairs are structurally declining.